At UNC-Chapel Hill’s School of Media and Journalism, I’m honored to teach a course of seniors and grad students called “Media Hub.” Students focusing on print, broadcast, photography, design or PR are divided into teams and work together to produce stories. The course has three main goals: to create remarkable journalism; to teach students with differing skills and priorities to work together as a team; and to create as much as possible a real newsroom environment. (It’s not all that possible.)
And if the PR team can pitch stories to professional news outlets, all the better.
The students produced some excellent work, and several stories found homes in the Charlotte Observer, the News & Observer, the Durham Herald, the News & Record, WRAL, the Charlotte Post, CBS17, the Progressive Pulse, and Poynter.
You can find all the class work here.
I’ve worked with a lot of journalists in my time, and I’d put work like this, this, this and this up against any of the work I did and saw as a working journalist. And those are only a few of the stories that are worth reading, watching or listening to. The drive, passion and commitment of these students make me optimistic about the future of journalism.
A promo video for the course that Brittany Catucci, one of the PR students, made.
UPDATE: Before you watch Brittany’s video, read her blog post about how she pitched the idea.