Innovator to terminator

Tampa used to be Media General’s center of innovation. Perhaps it still is. But it was hard to characterize it that way Monday when the corporation announced 165 people were being laid off from the Tampa Tribune and its various publications I understand why and how layoffs come about. I had to lay off talented people myself. It’s painful.

Symbolically, it rubs salt in the wound when a corporate officer refers to the journalists remaining as “content generators.” In real life, no one outside of a marketing office would describe journalists as content generators. Certainly not the journalists themselves.

People in the communication business should know better. Worse, people who have done this before should know better.

At the same time I was reading about Tampa, a long lost commercial filmed for Apple with a voiceover by Steve Jobs surfaced and I saw it on Facebook.

Given the success of Apple and its long record of innovation, you might think the industry would take notice.It’s not too late. After all, Apple itself floundered for a while.