When it’s OK to lie

Jeff Jarvis tackles an issue that has puzzled me — and most journalists, I suspect for years: people who think it’s OK to lie.

Isn’t telling the truth the norm in our society? Don’t you expect anyone you know — friend, family member, coworker — to tell you the truth? If they don’t, aren’t you at least disappointed? If caught in a lie don’t you expect your credibility to be diminished? Isn’t there a cost to lying in society?

So how could that norm be canceled for public figures, for politicians who insist we’ll have death panels or for performers on stage who think the spotlight forgives lies?

It reminds me of a suggestion my wife made back in 2006 when I was still the editor of the paper. “You know what you need to do? You need to create a standing column on public lies. You could fill it every day…. Jessica and Nick say they’re happily married. Angelina says she’s not dating Brad. WMDs. ‘I did not have sex with that woman.’

“You say you want readers to connect emotionally with the paper, to feel smarter after reading it, to be inspired and entertained. I guarantee this would be the most entertaining thing in the paper. You could call it ‘The check’s in the mail.’”

I didn’t do it. Yet one more regret I have.

Year-end lists: the news silly season

Via Twitter this morning, Jeff Jarvis declared this the news media’s silly season. Jeff being Jeff, he used more colorful language: “Bullshit season begins. First: Time thing o’ the year. Next: Top 10 lists. Then predictions. All bullshit.”

And he’s right. The year-end lists contain no real news. They help us remember what happened in the calendar year. But there is little new information published. Predictions for the year are about as accurate as guesses about the length of Kim Kardashian’s next marriage. For the news organizations, these features fill time and space during what is traditionally a slow news time. (Time’s Person of the Year is a one-sentence news morsel and you move to the next thing about Lindsay Lohan.)

The thing is, people seem to enjoy them. It’s no coincidence that Buzzfeed’s biggest traffic day of the year came with its Most Powerful Photos of 2011 entry.

Nieman Lab’s Megan Garber talked with Buzzfeed’s founder, Jonah Peretti about that.

“I think the future is going to be about combining informational content with social and emotional content,” Peretti says, and “the post did a great job of combining those two things.”

I think he’s right, too. The problem with most of the year-in-review and year-ahead features is that they don’t include enough information and emotion to serve a true journalistic purpose. They’re done because we’ve always done them. With energy and emotion, they could be much more relevant than they are.