Need a reason that journalists should travel? How about that journalists can find hard-edged local news stories anywhere, even on the other side of the world?

Bruce Siceloff, a reporter for the News & Observer and a friend of mine, traveled to India recently. While there, he saw a billboard featuring a photgraph familiar to most North Carolinians — Eve Carson, the UNC student body president who was murdered four years ago.

Why was her image there on a roadside in India?

The billboards advertise Jubeerich Consultancy, a company that appears to offer overseas study opportunities and job placement, mainly in Western countries such as the United Kingdom, Canada and the United States.The firm’s website features a photograph of 20 attractive, mostly blond, young people, and bills Jubeerich as “The Trusted Name Since 1999.”