Craig Newmark’s survey on the credibility of various news sources is simply the latest that shows the public doesn’t have much trust in mainstream media. Not much trust in any of the mainstreamers: newspapers, TV, radio or news websites. (Yep, news websites are mainstream now.)
The survey shows that only 22 percent of respondents say that newspapers are “very credible” in reporting on politics. And that’s the top rating. Cable and network news get 21 percent, and talk radio and Internet news sites each register 13 percent.
For years, traditional news organizations have marketed themselves as trustworthy. It’s time to acknowledge that most people aren’t buying it. That bond of trust may be irrevocably broken.
So, how about we try something different? What if mainstream media covered politics differently, focusing less on the horse race and more on the issues? What if television rambled on less about, say, the Catholic Church’s fight with the Obama administration over contraception insurance and delved deeper into health insurance, period? What if the time spent dissecting who made what gaffe after each GOP debate — and forcing viewers to listen to the candidate’s handler explain what he really meant — was actually spent talking about Romney’s time at Bain, Santorum’s voting record in the Senate or Paul’s record in the House?
What if the reporters actually had the freedom to call BS when candidates or campaigns parsed the truth? (Here’s an attempt.) What if they followed the Daily Show model in covering the hypocrisy of some political candidates and government policies (without the humor, presumably)? What if television actually gave more than a soundbite and didn’t let candidates off the hook? Watch the morning news programs and it’s either he-said, she-said journalism, or the reporter asks a question, the candidate doesn’t answer, and the reporter moves to another question that the candidate doesn’t answer. In the end, the viewer gets little sustenance.
One of the common assumptions is that the public doesn’t like the sausage-making process that hard-nosed reporting is. They think it’s intrusive and rude, and it often is. Good interviewing often makes people uncomfortable because the reporter is trying to pull the truth together and match facts with what’s being said. It does get ugly. But I think the general public wants to see reporters who are independent and boldly seeking to get answers to the questions the public has. (And that isn’t which GOP candidate is leading in the polls today or an embarrassing video of Romney singing “God Bless America.”)
It’s also transparent, and transparency builds trust. (Think it doesn’t? Think of how you feel when a news exec declines to talk about something going on at his shop? Or think about your reaction when you hear a news exec who has announced layoffs say, “it won’t impact our news coverage.”)
Case in point: Jay Rosen and NYU Studio 20 took a look at the questions posed to the GOP candidates at all of the 20 debates and asked if it reflected the “citizens agenda.” (113 questions were asked about campaign strategies and negative ads!) Rosen suggested that last night’s debate viewers pose their own questions on Twitter with the hashtag #unasked. As Jay tweeted afterward, “Number of questions tonight about science: zero. Technology: zero. Climate change: zero. Small business: zero.”
There is a reason that the trust bond is broken between the public and the news media. It’s us.