Listening to the customers rather than the past

When I wrote this, I didn’t know that John Paton was saying this:

In 2012, in the US, it is expected there will be more advertising on the web than in newspapers and by most estimates more Americans now access their news via the web than print.

The customers have spoken.

But are we listening?

And this:

If you want investors to take a long-term view on our industry or our companies then you better give them a long-term plan that works. Give them a plan they will back.

And I would add it should be a plan built on the editorial floor where the core of our business lies.

He gave a speech last week to the Canadian Journalism Foundation about the challenges and solutions facing newspapers. He spoke directly and bluntly — and truthfully, I think — to his peers in the business — publishers, owners, news execs.

Read the whole thing.

2 thoughts on “Listening to the customers rather than the past

    • My hope is that there is a lot of experimentation going on that we just don’t know about. We have a ways to go with most in this state, I fear.

Comments are closed.